Vice President of Marketing - Passion, Creativity, OOTB Thinking, and Results Driven are Musts!

FutureFeed isn’t your typical cyber-security SaaS company and we are looking for our next leader to help with our marketing journey. In a short time, we have become the market-leading expert in the field that creates client experiences that shift behavior. Creativity drives us, but so does clarity. We don’t chase attention; we create conviction. Are you potentially the right person to assist on our quest?

We’re looking for a Vice President of Marketing who can take our brand promise and knows how to turn it into actionable market intelligence. Someone bold enough to provoke a market and seasoned enough to back it up. Someone who can turn our inventive ideas into a strategic engine that scales—tight execution, sharp storytelling, and zero tolerance for fluff.

This role is for a builder with taste and judgment, a leader who can make FutureFeed’s message unmistakable. If you can steer big ideas into real results—and keep the bad ones from leaving the runway—you’ll shape the next leap forward for both our brand and the customers who count on it.

As Vice President of Marketing, you will lead our marketing strategy, execution, and growth initiatives. As a player-coach role you will lead a small but mighty team, will set the strategy, and execute critical marketing programs while developing capabilities for future scale.  You will be responsible for brand leadership, demand generation, digital marketing, partner marketing, and the creation of scalable programs for both FutureFeed and its sister event business.  You will have  demonstrated success in a similar senior marketing role within a B2B software or SaaS organization..

This is a highly collaborative role that works closely with the CRO, CEO, sales, and product teams.

Key Responsibilities

·         Strategic Leadership

·         Develop, lead, and execute the company’s marketing strategy.

·         Champion FutureFeed’s brand positioning, messaging architecture, and market differentiation.

·         Build and manage the marketing plan, including budgets, KPIs, and ROI measurement.

·         Partner closely with leadership on go-to-market strategy, product launches, and revenue initiatives.

·         Digital Marketing & Demand Generation

·         Lead multi-channel demand generation programs, including SEO, GEO targeting, PPC, audience targeting, retargeting, digital advertising, and paid social.

·         Create measurement-driven campaigns that optimize lead acquisition, conversion, and marketing ROI.

·         Manage marketing analytics and reporting to communicate performance, insights, and opportunities to the CRO and executive team.

·         Website Leadership & Content Strategy

·         Oversee reimplementation and ongoing enhancement of FutureFeed’s website, ensuring it serves as a world-class resource for:

o    Educational and industry-focused, non-commercial compliance and cybersecurity content

o    News and insights related to CMMC, NIST 800-171, the government contractor ecosystem, and other frameworks supported by FutureFeed

o    Clear, compelling representation of company offerings

o    Seamless e-commerce experiences for subscription purchases

·         Maintain editorial standards for brand consistency, clarity, and authority.

·         Campaigns, Events & Partner Programs

·         Lead the production and promotion of FutureFeed webinars, including partner co-hosted events.

·         Manage social media strategy, including organic and paid content distribution.

·         Oversee FutureFeed’s tradeshow presence, including logistics, collateral, booth experience, and lead follow-up.

·         Support joint marketing programs and campaigns with partners and alliances.

·         Creative Strategy & Brand Execution

·         Oversee or personally execute graphic design, layout, and brand visuals where needed.

·         Ensure consistent brand representation across all digital and physical marketing assets.

·         Develop content assets including whitepapers, guides, presentations, landing pages, and email campaigns.

·         Cross-Functional Leadership

·         Collaborate with sales and product teams to align marketing initiatives with revenue goals and product strategy.

·         Work directly and frequently with the CEO on brand-level, content, and strategic initiatives.

·         Support FutureFeed’s sister event business with marketing strategy, promotion, and execution.

Qualifications

·         Experience

·         10+ years of marketing experience, with at least 5 years in leadership roles in B2B software or SaaS.

·         Demonstrated success as a hands-on leader managing digital marketing, demand generation, and brand-building programs.

·         Skills

·         Strong strategic thinking with the ability to execute tactically.

·         Deep expertise in digital marketing, including SEO, PPC, paid social, digital advertising, remarketing, and analytics.

·         Excellent written and verbal communication skills.

·         Strong design sense with the ability to oversee or produce high-quality layout/graphic content.

·         Data-driven mindset: able to measure, analyze, and report on marketing performance and ROI.

·         Highly collaborative; thrives in a dynamic, fast-paced environment with competing priorities.

·         Proven ability to work cross-functionally and influence without authority.

·         Work Environment

·         The Vice President of Marketing will be based in our Baltimore, MD headquarters, with periodic travel for events and tradeshows.

·         Must be able to work effectively with distributed teams.

·         Frequent direct collaboration with the CEO and CRO.