Marketing Manager - B2B SaaS Company

FutureFeed isn’t your typical cyber-security SaaS company and in a short time, we have become the market-leading expert in the field that creates client experiences that shift behavior. Creativity drives us, but so does clarity. We don’t chase attention; we create conviction. Are you potentially the right person to assist on our quest?

We’re seeking a Marketing Manager to join our growing marketing team to support and execute day-to-day marketing programs across channels. This is a hands-on, execution-focused role for an experienced  marketer who can work independently, manage multiple initiatives at once, and reliably move marketing work forward without heavy oversight.

This role focuses on high-quality execution, operational consistency, and strong collaboration with sales, product, and leadership

Key Responsibilities

Marketing Execution & Operations

·         Support the execution of day-to-day marketing activities across email, website, content, and social channels

·         Build, deploy, and optimize email campaigns and nurture programs, using both existing and new templates

·         Manage lead lists, segmentation, tagging, imports, and CRM hygiene, ensuring clean and usable data

·         Maintain the marketing calendar, coordinate timelines, and keep initiatives on track

·         Document processes, templates, and repeatable workflows to improve efficiency and consistency.

Market Positioning & Competitive Visibility

·         Support positioning FutureFeed as a market leader relative to competitors by creating and executing high-impact content across the website, social channels, and other marketing touchpoints

·         Develop and maintain competitive positioning content, including comparison pages, partner case studies, third-party endorsements, customer recognition, and proof points

·         Coordinate the placement and upkeep of company and product information in third-party content, such as Top 10 lists, product comparison websites, review platforms, and industry directories

·         Work with partners, customers, and external sources to gather case studies, endorsements, and recognition that reinforce credibility and differentiation

·         Ensure competitive and positioning content remains current, accurate, and aligned with brand and messaging guidelines

Social & Customer Marketing

·         Plan, schedule, and publish organic social content, primarily on LinkedIn

·         Support customer marketing initiatives, including:

o    Collecting testimonials and reviews

o    Gathering inputs and drafting case studies

o    Supporting customer announcements and highlights

·         Draft onboarding emails, product updates, and release announcements in coordination with product and leadership

Content Management

·         Assist in producing and maintaining marketing assets such as:

·         One-pagers

·         Sales decks and pitch materials

·         Datasheets

·         Case studies

·         Ensure all materials align with brand guidelines, messaging standards, and visual consistency

·         Help in making routine updates to the website, landing pages, and forms, including copy edits, layout changes, and CTA updates

Sales Enablement & Revenue Support

·         Partner closely with the sales team to support outbound and follow-up efforts

·         Support campaign-related sales enablement needs, including assets for demos, webinars, and customer conversations

·         Campaigns, Events & Programs

·         Coordinate and execute webinars, demos, and small virtual events, including:

o   Promotion and registration

o   Reminder and follow-up emails

o   Post-event lead handling

·         Coordinate and execute trade shows and in-person events

o   Proper booth signage

o   Company description in program listing

o   Promotional items and literature

o   Shipping and logistics

·         Execute campaign-related tasks such as:

o   Landing page updates

o   Copy testing (subject lines, CTAs, headlines)

o   Basic performance tracking and reporting

Research, Coordination & Continuous Improvement

·         Conduct basic competitive and market research and maintain internal reference documents

·         Coordinate with freelancers or contractors by providing briefs, assets, timelines, and feedback

·         Identify opportunities to improve execution, reuse assets, and streamline workflows

·         Pitch in on miscellaneous marketing needs common in an early-stage startup environment

Experience

·          5+ years of hands-on marketing experience, preferably in B2B, SaaS, or technology

·         Proven experience executing across multiple channels (email, web, content, social)

·         Experience supporting sales teams and revenue-focused initiatives.

Skills

·         Strong execution skills with the ability to work independently and manage competing priorities

·         Excellent written communication and attention to detail

·         Comfortable working in common marketing tools (email platforms, CRM, CMS, marketing automation)

·         Organized, dependable, and proactive in identifying what needs to be done

·         Able to follow established direction while exercising good judgment in execution

·         Collaborative, low-ego team player who thrives in a fast-paced environment.

Work Environment

·         The Marketing Manager will be based in our Baltimore, MD headquarters, with periodic travel for events and trade shows.

·         Must be able to work effectively with distributed teams.

·         Frequent direct collaboration with the CEO and CRO.